![]() In fact, Brandwatch stores over 1.7 trillion conversations dating back to 2010, and allows access to real-time data analysis with 500+ million conversations added to the platform every day. Used by global brands like Unilever, Havas, and Delta, Brandwatch helps make sense of consumer sentiment and behavior across social media channels. We've reviewed all of the best social listening tools online so that you can make an informed decision on which social listening tool is right for your business.įocused Look At The Best Social Listening Tools Brandwatchīrandwatch is more than just a social listening tool. There are other important features to look out for. ![]() ![]() The best social listening tools like Mention and Brand24 make it easy to track brand mentions, important keywords and hashtags in your industry, as well as what consumers think and say about your products and services.Īnd even more important, social listening tools provide you with a view beyond the numbers, allowing you to measure and track consumer sentiment - giving you real-time insight into whether social media mentions about your brand are positive or negative.īrands use social listening tools to improve brand positioning, run competitor analysis, inform product development, scale up customer service, and initiate influencer marketing campaigns.īefore you invest in a social listening tool, it's important to consider whether you need a wider set of social media management tools, or whether you're buying a social listening tool in isolation. Social listening tools help you identify exactly what consumers and customers think about your brand and your competition on social media networks. ![]()
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